Asda Launch Their Own Loyalty Reward App

Updated: 24/06/2022 - New Stores Added

Asda was the only leading supermarket which didn't have a rewards loyalty programme until recently. Asda have launched their own rewards app called Asda Rewards.

The app is currently in a trial phase and is only available in certain areas throughout England & Scotland however, you can sign up to our mailing list and we will let you know when it is released.

How will Asda Rewards work?

Asda Rewards will work mainly in the form of 'missions' and 'star product'.


Missions are added to the app regularly, so there’s always new ways to earn. These can range from buying a certain number of products from a particular department to spending a minimum amount over multiple visits.

Mission progress can accumulate over time, so it’s important to scan your card when you’re checking out in store.

Star Products:

Like Missions, new Star Products are also added regularly. Star Products are attached to specific products for reward bonuses.

Purchase any of these and you’ll receive an instant Cash pot boost equivalent to 10% of the product’s price.

All your Mission and Star Product earnings are collected and displayed as a total sum in your Cash pot. From here, you can convert your balance into vouchers to spend.

Sometimes there's the option of converting some of your Cash pot balance into a Boost voucher, which will increase its value by a certain percentage. Remember, it’s Asda Pounds, not points!

Update 24/06/2022:

Asda Rewards is currently in a trial phase however, a lot more stores have now been added to the trial, find out if your local Asda has been added.

Want to be reminded when Asda Rewards is launched nationwide? Simply sign up here.